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In
the 1960s, Harvard Business School professor
Neil Borden came up with a theory dealing
with company performance actions and why
consumers would decide to use the goods
or services provided. As you may already
know, this theory became the 4 Ps of Marketing:
Product, Pricing, Promotion & Placement.
Times
have changed, but for many businesses,
their approach has not.
With
the age of the Internet and competition
stronger than ever, you're going to need
every tool available to help you succeed
in a highly competitive environment.
The
beauty of this product is that it doesn't
matter if you're a young individual starting
out in the business world for the first
time, a stay-at- home mom looking to create
a new income stream or even a seasoned
business professional who is searching
for new ways to increase your sales. Whoever
you are and whatever it is that you're
attempting to do, you'll find the 30
P's OF MARKETING to be a valuable
part of your strategy in order to achieve
the success you're working so hard to
attain.

When
you look at the hundreds of business models
out there, certain trends can be detected
and put into practice. Designed to help
everyone from a small start-up business
owner all the way through a multi-million
dollar corporate CEO, 30 P's OF
MARKETING will be your guide
to making your business grow.
In
this eBook, you'll learn:
» What your business "persona"
needs in order to succeed (Persona)
» Why an effective marketing campaign
could hurt your business (Performance)
» Which low-cost item can turn into
one of the most successful ways to have
people use your product or service (Packaging)
» The importance of passion in your
business (Passion)
» Why your company should be as
transparent as possible (Purity)
» The importance of viral marketing
(Pass It Along)
» Why you don't need to go it alone
in order to succeed (Partnership)
» Paranoia can be a good thing for
your company (Paranoia)
In
addition to those topics, you'll find
22 others to take you and your company
from humble beginnings all the way to
corporate elite.
Best
of all, 30 P's OF MARKETING
is written in an easy-to-understand and
accessible style. You're not going to
need an MBA in order to get the wealth
of information that will be at your disposal.
There
has never been a better time for an entrepreneur
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mark. Take a look around and you'll discover
literally hundreds of companies that were
started by people who had nothing more
than a dream and the determination needed
to make those dreams become reality.
Many
of those people living the dream are people
like you – ordinary people tired
of just "getting by" and looking
for ways to turn their lives around. They've
taken that courageous step of gaining
control of their own lives and destinies
and starting their own businesses.
You
want to do everything possible to make
sure that your company grows quickly and
responsibly, and by following the 30
P's OF MARKETING, you'll discover
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your endeavors.
We're
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Anyone
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30
P's OF MARKETING gives you the
knowledge that you need in order to succeed.
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